16 episodes

In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry.

Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are exchanged, challenges are shared, and strategies for success are uncovered.

Join us as we explore the journey of product-led growth and inspire a new wave of innovation in the software industry.

Think you'd be a great guest on the show? Apply at https://go.3leaf.consulting/podcast-guest-home-page.

Product Led Growth Leaders Thomas Watkins

    • Business

In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry.

Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are exchanged, challenges are shared, and strategies for success are uncovered.

Join us as we explore the journey of product-led growth and inspire a new wave of innovation in the software industry.

Think you'd be a great guest on the show? Apply at https://go.3leaf.consulting/podcast-guest-home-page.

    16 - The Evolution of Startup Funding: Navigating Trends and Challenges with Foundersuite's Nathan Beckord

    16 - The Evolution of Startup Funding: Navigating Trends and Challenges with Foundersuite's Nathan Beckord

    Your host, Thomas Watkins, talks with the CEO of Foundersuite, Nathan Beckord. Venture capital is not a game of chance; it's a strategic decision-making process guided by a VC's thesis. This thesis is the bedrock of their investment choices, influenced by industry trends, personal expertise, and market predictions. Nathan shed light on the importance of aligning your startup with a VC's thesis to increase your chances of securing funding. He emphasized that demonstrating traction, customer acquisition, and solid unit economics are key to proving your startup's worth to potential investors.
    Learn more about Nathan's work HERE.
    Connect with Nathan on LinkedIn HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Thomas's work at 3Leaf HERE.

    • 21 min
    15 - The Most Affordable and Effective Psychometric Assessments for Hiring and Development with TRG International's Rick Yvanovich

    15 - The Most Affordable and Effective Psychometric Assessments for Hiring and Development with TRG International's Rick Yvanovich

    Your host, Thomas Watkins, talks with the CEO and Founder of TRG International, Rick Yvanovich. Rick's journey is nothing short of remarkable. He discussed his experiences from the early days of computing, a time when technology was in its nascent stages, to the current era dominated by cloud computing and Software as a Service (SaaS). His story is a testament to the transformative power of technology and the foresight needed to stay ahead of the curve.
    Learn more about Rick's work HERE and HERE.
    Connect with Rick on LinkedIn HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Thomas's work at 3Leaf HERE.

    • 33 min
    14 - Navigating the Dynamics of Change Management in Driving Organizational Change with SAP's S V Prasad Gandhikota

    14 - Navigating the Dynamics of Change Management in Driving Organizational Change with SAP's S V Prasad Gandhikota

    Your host, Thomas Watkins, talks with the Compliance Ambassador and Senior Business Advisor of SAP, S V Prasad Gandhikota. Prasad's professional odyssey began in 1995 after graduating with a technology degree from Bombay University, India. His early career was rooted in supply chain management and manufacturing, which laid a solid foundation for his subsequent MBA in marketing and information technology. With an industry-leading SAP certification, Prasad transitioned into SAP consulting, where he has been instrumental in advising companies on their digital and business transformation journeys.
    Learn more about Prasad's work HERE.
    Connect with Prasad on LinkedIn HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Thomas's work at 3Leaf HERE.

    • 30 min
    13 - Exploring the Importance of Incorporating Accountability into the Digital Space with The Authenticity Alliance's Wes Kussmaul

    13 - Exploring the Importance of Incorporating Accountability into the Digital Space with The Authenticity Alliance's Wes Kussmaul

    Your host, Thomas Watkins, talks with the President of The Authenticity Alliance, Wes Kussmaul. In 1981, long before the term "social media" entered our lexicon, Delphi Corporation began an ambitious project to create a digital encyclopedia. Wes Kussmaul recounted the company's fascinating evolution from a knowledge repository to a social media platform, complete with bulletin boards, email, and chatrooms. Delphi's strategic partnerships with computer hobbyist magazines and its competition with industry giants like CompuServe and Reader's Digest were instrumental in its success.
    Wes took us on a journey back to a time when graphics were limited by modem speeds, and the internet was still a project under the National Science Foundation. He shared anecdotes about the pre-internet X25 protocol and networked BBS systems, painting a vivid picture of the social networks of the 1980s. It was a time of rapid evolution, leading to the commercialization of the Internet in the early '90s.
    Wes introduced us to "Moai," an innovative concept representing "My Own Information." This personal information vault empowers individuals to control their data, allowing them to license specific information to entities like tire vendors or insurance companies while maintaining their privacy. He explained the role of Osman's attestation officers in verifying identities under legitimate circumstances, ensuring protection and control for users.
    Learn more about Wes's work HERE.
    Connect with Wes on LinkedIn HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Thomas's work at 3Leaf HERE.

    • 30 min
    12 - Understanding the Power of Neuromarketing in Product Design with RemotelyMe's Bill Reed

    12 - Understanding the Power of Neuromarketing in Product Design with RemotelyMe's Bill Reed

    Your host, Thomas Watkins, talks with the Board Director of RemotelyMe, Bill Reed. Bill broke down marketing into three distinct areas: demand generation, product marketing, and strategic marketing. Demand generation encompasses social media, advertising, email marketing, and SEO, all aimed at creating awareness and attention. Product marketing, on the other hand, focuses on understanding market needs, and competition, and ensuring the right messaging. Strategic marketing, often at the executive level, involves long-term planning and direction for the company.
    For a product to achieve success, it's crucial for marketing to play an integral role in its development. Bill emphasized the importance of product marketers being in sync with the product management team. This collaboration ensures that the company's offerings are aligned with customer feedback and market trends. Creating a messaging guide is a pivotal step in this process, as it ensures consistent and effective communication of the product's value proposition.
    Learn more about Bill's work HERE.
    Connect with Bill on LinkedIn HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Thomas's work at 3Leaf HERE.

    • 22 min
    11 - Exploring the Impact of Hyper-Focused Product Management with Product Houston's Wade Pinder

    11 - Exploring the Impact of Hyper-Focused Product Management with Product Houston's Wade Pinder

    Your host, Thomas Watkins, talks with the Founder of Product Houston, Wade Pinder. Wade's path into product management is a testament to his dedication to the Houston community. He shared the unique challenges and solutions that the city presents, highlighting the differences in product management methodologies. But what stood out was the emphasis on storytelling in product management—a skill that can make or break a product's success.
    Wade shared his belief in experience-led growth, noting that even century-old companies in Houston share a common thread—the user or customer experience. He gave a relatable example of trash collection, an often-overlooked service, yet one that provides a customer experience at every interaction. Wade's insights underscored the potential for improvement in every product experience, no matter how mundane it may seem.
    Wade's passion for community building shone through as he described his efforts in fostering the Houston product community. He applied product thinking to create a space for product managers to connect and share knowledge. His key performance indicator for the community's success? Whether meaningful connections and interactions occur.
    Connect with Wade on LinkedIn HERE.
    Think you'd be a great guest on the show? Apply HERE.
    Learn more about Thomas's work at 3Leaf HERE.

    • 30 min

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